We are being generic here, but if one was to ask “describe a golfer”, you would reply male, more affluent, high earners, business owners, leaders, decision makers and committed individuals.

This is why many businesses find the golfing community one of the best to promote too.

BUSINESS ORIENTATED

19% more likely to consider themselves leaders
64% more likely to be a professional
44% more likely to be a manager
41% more likely to be a business owner

GENERAL STATISTICS ABOUT A GOLFER*

The average age of golfers in the UK is aged 42
80% of golfers are within 20 minutes drive of a golf course
Over 50% have a household income above 40K
Over 20% are retired
Over 20% hold a senior management or directors position
16% are skilled manual workers
80% own at least 1 credit card
83% own their own home
37% have paid of their mortgage
17% own 2 properties
23% educated to degree level or higher
64% live with children under 18 in their home
96% are online
96% Use the internet to search for golf products ( 85% more than once a month )
55% use social media such as Facebook
75% of golfers play more than once a week

Full adult memberships cost just under £850 per year on average.

*sports marketing survey published on 4th Jan 2012

THE AVERAGE GOLFER

4.5 hours per round
Twice per week

GOLF CLUBS DEMOGRAPHICS

The average golf club is home to 499 members (sports survey report 2014 )
93% of golf courses accept green from non members fees allowing you to reach a new audience on a daily basis
Average Yearly rounds is 27,500 per course (round can consist of 1 to 4 people, Av 3)
Average ad penetration per day is 226
6.4% of the GB adult population

WHY TAKE CLIENTS OUT ON THE GOLF COURSE?

54% of Business Professionals see Golf as “The Sport of Business “(6 x more than 2nd choice Motor Sport. Only 8% selected Football!)
25% of Business decision-makers play Golf!
48% of Executives see the Golf Course as an ideal business environment!
41% describe Golf as “a perfect way” to get to know business associates!
50% of golfers agreed to the statement, “the way a person plays golf is very similar to how they conduct business affairs.”
47% percent believed the practices in golf usually paralleled those in business, and more than 1/3 of those who admitted to cheating at golf — secretly moving a ball to get a better lie (41 percent) or not counting a missed tap in (19 percent) – also admitted to cheating at least once in business!
93% said, “Playing golf with a business associate is a good way to establish a closer relationship”.
80% agreed, “Playing golf is a good way to make new business contacts”.
Over 1/3 said, “Some of my biggest business deals were made on the golf course”.